ENGAGE COLLECTIVE - Key Persons
Job Titles:
- Executive Producer
- Founder
Antonio Parada is an award-winner creative producer with over 25 years of experience in the visual arts industry.
Raised by a family of artists and writers, Antonio made a name for himself as a producer in the New York advertising scene with Grey Global Group on the Coors and Pantene Latin America account, as well as independently producing notable work for Tribeca Performing Arts Center, and The Beatles: Rock Band video game.
Living in New York instilled an entrepreneurial spirit and adaptability that carried him through countless career reinventions. In 2005 he founded Engage Collective, a creative studio with a roster of over 50 directors and designers representing some of the top talent in the US and Latin America. Engage's client list includes Fortune 500 companies and media giants like Coca-Cola, Disney, Ford, HBO, Adidas and outstanding productions like "Waka Waka," the 2010 World Cup Anthem by Shakira which garnered over 3 billion views on YouTube.
In 2015, Antonio and his wife moved to Puerto Rico where they started a family and founded a transformative mixed-use creative space called Espacio Minerva in the Santurce arts district. Minerva became a driving force for the revitalization of Santurce, hosting art exhibitions, experimental culinary experiences, and providing jobs and cultural enrichment for the community with over 30,000 visitors in its first two years.
Job Titles:
- Senior Integrated Producer
Award-Winning Senior Integrated Producer with over two decades of industry experience, Katz Hernandez isn't your run-of-the-mill Producer - she is your hidden gem for unlocking success. Whether you're wrestling with tight deadlines, unraveling complex challenges, or yearning to elevate your team's performance, Katz is the seasoned pro you've been searching for.
She brings to the table an extensive arsenal of skills and knowledge, meticulously sharpened while collaborating with industry giants. Their journey includes iconic agencies like FCB NY, Saatchi & Saatchi, Y&R, Grey, and Siegel + Gale.
Known for her unparalleled ability to build relationships, Katz is the master bridge builder. She effortlessly unite teams, serving as the compass in stormy creative seas. When it comes to problem-solving, Katz's finesse is like a precision instrument, slicing through complexity with razor-sharp acumen.
Katz's portfolio boasts an impressive array of clients, from the likes of Land Rover to LG, Balenciaga to Florida Blue, and many more. Their diverse experience has honed their ability to tailor their approach to meet each client's unique needs time and time again.
In a world where excellence is expected, Katz Hernández embodies it. Approachable, efficient, and infinitely dedicated, Katz is the consummate professional you want on your team.
Job Titles:
- VP Strategist / Marketing
A 15-year career veteran, Marisa is an award-winning brand developer and strategic planner who is passionate about human understanding and connecting with audiences at a deep emotional level.
Born and raised in San Juan, Puerto Rico; Marisa is a smart and enthusiastic leader who started her career in Procter & Gamble's marketing team developing brand strategies for the US Hispanic market.
She transitioned to work and eventually led Strategic Planning departments at top advertising agencies such as: The Vidal Partnership (New York City), Ogilvy/ De La Cruz (New York/ Puerto Rico), and DDB (Puerto Rico).
She is passionate about uncovering deep insights to inspire creative ideas and multi functional teams.
When we talk about Peter Odor, we are attacked by words and terms to define him as Director. Definitely the sounds define the images that are reflected in each piece that he directs. What were once Atari Mix tapes