THE BIG PICTURE PARTNERS

The Big Picture is a toolset designed to improve business performance by lifting the marketing competency of the firm... During a Big Picture implementation, we assemble Strategy-Integrated Metrics (SIMs) to take the strategic imperatives to the lowest levels of the organization. We research the customer experience as a roadmap to extrapolating from the customer to the internal functions involved in execution. We then redesign the customer experience to design new operational priorities and metrics.

Also known as: Big Picture