SHIFT - Key Persons

Job Titles:

• Group Lead

Role: Group Lead Expertise: Enterprise Tech, AI, Cybersecurity, Fintech, Green Tech, Web3 Bio I started in PR when the internet we know today was just taking shape. Part of the gig then included announcing that companies had launched their dot-com sites, which I did at a handful of some of the largest PR firms around. It was as amazing as it sounds. As Web 1.0 gave way to 2.0 and now 3.0, I've remained fascinated with the development of new technologies and the evolution of how stories about how companies and the people behind them are shaped and shared. I'm passionate about helping clients engineer captivating narratives, stories and campaigns that push them into leadership positions in fast-growing markets. Today, I co-lead the agency as well as oversee our full technology practice, where I love rolling up my sleeves to partner with teams focused on building, pushing boundaries and having fun while doing it.

Job Titles:

• Group Lead

Role: Group Lead Expertise: AI, B2B Technology, CX, Industrial Technology, Workplace Technology & Services Bio Hi, I'm Amanda. As co-lead of SHIFT, I work with our teams and clients to make sure everyone has the support they need for shared success. I've spent 20 years working side-by-side with executive management teams at public and private technology companies to build high-performing communications and PR programs. I believe that goals, data and analytics are essential to an effective communications program. My top priority for clients is to go beyond vanity PR. I always look at the business goal and build a bespoke plan to achieve it. That might mean coverage in The Wall Street Journal or a slew of other marketing channels, but I pride myself on giving the right counsel to drive real results. I love solving problems and creating solutions, whether it's helping a client get more leads, a business break into a new vertical, developing a meaningful executive talk track or helping a team member get a client covered by a certain publication.

Job Titles:

• Chief Creative Officer
• Chief Creative Officer of SHIFT and Its Parent Agency, Padilla

Role: Chief Creative Officer Expertise: Brand Strategy, Creative Strategy, Ideation, Direction & Production Bio I'm Heath, Chief Creative Officer of SHIFT and its parent agency, Padilla. I started life as an architect, built Australia's first digital agency and still love what I do - bringing together ideas fueled by insights and woven into the fabric of people's lives. From branded content experiences to user-generated social activations or focused B2B campaigns, I help brands create immersive, engaging experiences that deliver real business results. I believe there can be no preconceived notions. It's about viewing more things with new perspectives to unlock and activate fresh, transformative ideas. From blockchain to blueberries, I revel in the unique qualities of every challenge. With a long and varied career, I have served as Australian Executive Creative Director with Tribal DDB, Regional Executive Creative Director at Digitas and Chief Creative Officer at Campbell Mithun. Over that time, I've had the fortune to work with amazing teams who, together, built award-winning campaigns for clients around the globe including Olay, Crest, Gillette and Tide; Michelin, General Motors' Buick and GMC brands; Bank of America; Goodyear; Land O' Lakes, Betty Crocker, Cargill, Pillsbury and Progresso; Best Western; U.S. Highbush Blueberry Council and Norwegian Seafood Council; and Sanofi Pasteur, Mayo Clinic and Medtronic.

Job Titles:

• SVP

Job Titles:

• Chief Financial Officer

Role: Chief Financial Officer Expertise: Bio Hi, I'm Rachel. As Chief Financial Officer of AVENIR GLOBAL's U.S. Operations, I support SHIFT's operations along with the those of sister agencies Padilla and AXON US. I'm focused on managing the financial health of the organization and overseeing the implementation of processes and systems to support the business.

Job Titles:

• Senior Counsel

Role: Senior Counsel Expertise: Strategic Communications, Corporate Communications, Crisis Communications Bio Over the past 25 years, I've been fortunate to be part of what has been a total transformation of the public relations business. Our tool set has grown exponentially, our approach has become far more scientific, and our results are increasingly reported in terms of the tangible business outcomes we've helped create.

Job Titles:

• SVP

Role: SVP Expertise: Connection Strategy, Digital Advertising, Social Media, Media Relations, Influencer Marketing Bio Hi. I'm Rosalie. I lead the consumer practice at SHIFT, working with brands to build a connection strategy that makes use of the ever-expanding channels available to reach the audiences that matter most to their success. I also lead the channels team that executes this for clients at parent agency Padilla.