SHIFT - Key Persons


Alan Dunton

Job Titles:
  • Member of the Leadership Team
  • MANAGING DIRECTOR, TECHNOLOGY

Amanda Munroe

Job Titles:
  • Member of the Leadership Team
  • SVP, TECHNOLOGY

Annie Perkins

Job Titles:
  • Member of the Leadership Team
  • Managing Director / Consumer & Healthcare
  • Managing Director, Consumer & Health

Becky Pocock

Job Titles:
  • Member of the Leadership Team
  • VP / Technology

Darren Weiss

Job Titles:
  • Member of the Leadership Team
  • VP / Web3
  • VP, Crypto & Blockchain

Donna Fenn

Job Titles:
  • Writer

Heath Rudduck

Job Titles:
  • CHIEF CREATIVE OFFICER
  • Member of the Leadership Team
Hi I'm Heath, Chief Creative Officer of SHIFT Communications and its parent agency Padilla. I started life as an architect, builtAustralia's first digital agency and still love what I do - bringing together ideas fueled by the power of insights and woven into the fabric of peoples' lives. From branded content experiences to user-generated social campaigns or focused B2B campaigns, I help brands create immersive, engaging experiences that deliver real business results. From blockchain to blueberries, I revel in the unique qualities of every challenge.

Jennifer Beres

Job Titles:
  • Member of the Leadership Team
  • VP / Creative Ops
  • VP, CREATIVE OPS & PRODUCTION

Jim Joyal - Chief Legal Officer, Founder

Job Titles:
  • Co - Founder
  • Founder
  • Member of the Leadership Team
  • Senior Counsel
Hi I'm Jim. I co-founded SHIFT in 2003. This is a business that's all about the individuals that make it up. That's what I've loved most about it - connecting with SHIFTers, connecting with marketing leaders and company executives, and connecting with our community. Although I "retired" in 2020, I'm still involved at SHIFT. Always will be. Two things I'm really proud of is turning SHIFT into an ESOP (employee-owned company) prior to our sale to AVENIR GLOBAL and also of the new Jim Joyal Award, which is given out annually to the SHIFTer whose behavior at and away from work best exemplifies SHIFT C/A/R/E/S - the values which guide how the SHIFT team operates each day.

Joel Erb

Job Titles:
  • Member of the Leadership Team
  • VP, DIGITAL
Joel here. My business career started at the age of 15 when I founded a digital agency, INM United, out of my bedroom. It was 1998 and the web design business was in its infancy. Over 19 years, the firm's scope grew to focus on identifying ways that social trends, technology and business opportunities intersect and turning them into solutions for companies including BF Goodrich, Tom Brady, Air New Zealand, AOL and Walmart. In 2017, INM was acquired by Padilla and the rest is history.

Justin Finnegan

Job Titles:
  • VP, TECHNOLOGY

Katina Shelton

Job Titles:
  • Member of the Leadership Team
  • VP / HR

Kristin Villiotte

Job Titles:
  • Member of the Leadership Team
  • VP, HEALTHCARE

Leslie Clavin

Job Titles:
  • Member of the Leadership Team
  • VP / Editorial
  • VP, COPYWRITING & EDITORIAL SERVICES

Meg Gaffney

Job Titles:
  • VP, CONSUMER

Megan Gaffney

Job Titles:
  • Member of the Leadership Team
  • VP / Consumer

Natalie Marinaro

Job Titles:
  • Member of the Leadership Team
  • VP, Technology

Rachel Rice - CFO

Job Titles:
  • Chief Financial Officer
  • Member of the Leadership Team
Hi, I'm Rachel. As Chief Financial Officer of AVENIR GLOBAL U.S. Operations, I support SHIFT's operations along with the operations of sister agencies Padilla and AXON US. I'm focused on managing the financial health of the organization and overseeing the implementation of processes and systems to support the business.

Reva Seth

Job Titles:
  • Advisor
  • Member of the Leadership Team
  • SENIOR ADVISOR
Hi I'm Reva. I'm a strategic storyteller, best-selling author and multi-channel content and community creator. I have 15+ years of experience helping political and business leaders, as well as founders, organizations and brands, optimize their narratives to leverage public moments and unlock their next levels of value and impact.

Rick Murray - CEO

Job Titles:
  • MANAGING PARTNER
  • Member of the Leadership Team

Rosalie Morton

Job Titles:
  • Member of the Leadership Team
  • SVP / Consumer & Channels
  • VP, CHANNELS

Sarah Babbitt

Job Titles:
  • Member of the Leadership Team
  • VP / Agency Marketing