FUNKY FLUFF

Funky Fluff is a Canadian cloth diaper manufacturer and retailer established in 2012. I was asked to develop a logo and brand style guide for the company, as well as develop an ecommerce website, and many banner and email campaigns to support their marketing efforts. In the time I worked with Funky Fluff I also contributed to product design, strategy and marketing efforts... Partnering with the business, merchandising department, product management and developers, we made the decision to implement an opt-in within the product information page as well as an intercept for users when products are added to cart. This approach ensured that users had sufficient exposure to the protection pan's availability as well as highlighting key value propositions... Once a loyal fan base was created via social media and events, We began moving into the production of prints. The prints were commissioned by local artists and illustrators and had limited availability.