AFRICA

Africa offers a consumer base of more than 900 million people. While more than half of Africa is estimated to live on a dollar or less a day, the other half does not, and they are hungry for products and services. Even among the poor, there are surprising opportunities. The rapid expansion of telecommunications is a prime example of the premise of C. K. Prahalad's groundbreaking book, The Fortune at the Bottom of the Pyramid. Incremental profits may be low, but vast numbers of potential consumers can result in high overall profits... The risks of investing in Africa remain high, just as they are for most emerging markets, but as noted by Kim Jaycox, CEO of Emerging Markets Partnership's Africa Fund, the largest fund investing in Africa, the perceived risk is much greater than the real risk. And once the risk goes down, the returns won't be as good... According to the Overseas Private Investment Corporation (OPIC) and the UN trade agency, UNCTAD, Africa offers the highest return on..

Also known as: Africa Open for Business

Primary location: Washington United States