UCC MEDIA JUSTICE

UCC Media Justice is the media justice ministry of the United Church of Christ. Founded in 1959 (originally under the name Office of Communication, Inc.) only two years after the formation of the UCC, the Reverend Dr. Everett C. Parker was prompted by the Reverend Martin Luther King to set out to reform television stations in the south, which were doing a poor job of covering the Civil Rights Movement... Building upon its successes in the early 1960s, UCC Media Justice continues to be a leader in media reform by pushing for a more just, accessible, diverse and accountable media. It works to promote public interests in the media, especially for people of color, women and children... The United Church of Christ is a faith community rooted in justice that recognizes the unique power of the media to shape public understanding and thus society.