PRIMA TOYS

Prima Toys is one of Southern Africa's leading importers and distributor of toys and games; bringing the world's most famous toy brands and characters to children across various African countries... Prima Toys is the leading toy and game distributor in Southern Africa representing the majority of the world's famous brands and characters... Prima Toys remains true to its core values - trust, quality and fun - while focusing on establishing and building international brands in local markets. This is achieved through sound marketing principles, effective operational strategies and excellent in-house sales and merchandising teams.