LEX FRIEDMAN CONSULTING

On a whim, after spotting a promising ad on Craig's List for a programming job mere minutes from our Culver City condo, I applied for another programming job a couple years later. I was hired as the first full-time PHP developer at Intermix Media, formerly eUniverse, the parent company of MySpace. We were building a social gaming site called Grab.com. The Saturday after I started the job, I got a call at home, asking why I wasn't in the office. I considered quitting, but didn't... After a couple years, Intermix/MySpace was sold to News Corp. I joined a couple former Intermix execs in forming a startup called The Daily Plate, a diet-tracking website. I served as the primary coder and product guy, while the other two founders kept day jobs so that they could pay me. The Daily Plate was far and away the best professional web experience of my career. We made every decision, we iterated constantly, and we built the audience by hand. We'd get unsolicited testimonials from folks who lost 10,..

Also known as: Lex Friedman, Lex Friedman Consulting LLC