DEREK SPRATT

There were 2 halves to Mobidia's business: a mobile network optimization solution called DMP (dynamic multimedia prototol), and later on, a mobile analytics platform that collected data in the cloud from millions of 'My Data Manager' apps running on millions of Android and Apple iOS smartphones and tablets around the world. DMP was positioned to be sold and deployed by network operators to help them improve network speeds and increase capacity, while the mobile analytics data feeds were sold as subscription services to financial services firms, network operators, app developers and content providers. In 2015 Mobidia's analytics business was sold to App Annie. DMP continues to be owned separately under a new corporate entity, MTI LP... Mobidia was founded in 2006 - with the first VCs (BC Discovery Fund, BC Advantage Fund, and BDC - the Business Development Bank of Canada) writing funding cheques in December of that year. The pitch was simple enough: harness the power of smartphones to..