ASHOK JEWELLERS

1979 - The beginning of an era Ashok Shah, eldest grandson took on the family trade and tradition and joined the jewellery industry at the young age of 15. Ashok Shah joined J Hind Jewellers in 1976, which was owned and managed by his father, Mr. M.M Shah who began working in the jewellery industry also by the age of 15. Mr. M.M Shah established J Hind Jewellers in 1953. Ashok, his son was later employed as a diamond setter and engraver, and it is during this period, his passion for jewellery making grew and he gained immense experience in the trade. 1981 - Treasure Box Jewellers establishment Ashok ventured out on his own and established Treasure Box Jewellers. This became his pride and joy as he developed his own clientele for the next 10 years. He was at the time, the youngest to establish a business of his own in the industry in Durban. Still a partner in J Hind Jewellers, Ashok assisted in purchasing, sorting and diamond setting. Apart from managing his own business, Ashok created..