ADTRACTION MEDIA

A first of its kind advertising opportunity is hitting Chicago's lakefront this summer. The Chicago Park District (CPD) has partnered with Chicago based AdTraction Media to create the first surface advertising plan in the country. AdTraction has created a unique adhesive product that molds to concrete or blacktop and is tested to perform under extreme weather conditions while maintaining his high quality and appearance. The one-of-a-kind advertising reduces visual clutter without commercializing the lakefront... To achieve Brian Bobb President and Co-Founder states that "We help identify areas of high pedestrian traffic on sidewalks or paths and create a branding opportunity to help generate new revenue streams."