BERTELSMANN MARKETING SERVICES

Bertelsmann Marketing Services (BMS), a cross-channel full-service provider for the advertising industry, and the German marketing software provider Dymatrix, a leading service provider in the field of customer experience management in Germany, Austria and Switzerland, will cooperate closely in future. As the two companies announced, the aim of the partnership is the establishment of a fully integrated CX solution, including a modern loyalty system. The comprehensive services of Bertelsmann Marketing Services, which range from loyalty services to direct mail automation and campaign operating, data reach, content creation and media services, will be integrated into the Dymatrix Customer Experience Platform... The Group brings together a wide range of direct marketing and print services under its umbrella. These range from cross-channel and data-based marketing campaigns and comprehensive content offerings to full-service production of print products such as magazines, books, catalogs..

Primary location: Gütersloh Germany