QUONUNDRUMS - Key Persons
Amy is a seasoned bilingual researcher with more than 15 years working at the forefront of social and commercial research. She has a proven and diverse knowledge of qualitative and quantitative research methods with a core specialism in digital qualitative techniques. Amy has held research roles with C-VERDE and SIMO Consulting, delivering data driven insights to governments, enterprises, elite universities, and startup companies.
At Quonundrums, Amy is responsible for developing and leading complex end-to-end research strategies and insights for global and emerging start up brands from the worlds of tech to sport to fashion to financial services. Amy is fluent in Spanish and has lived and worked in Mexico City, Mexico. She holds a PhD and Masters in sociology from SUNY Stony Brook, a B.A. from UCLA.
Why Amy loves working in research:
For as long as I can remember, my life has been driven by a single question, "why are things the way they are?" Being a researcher not only allows me to answer that question, but also enables me to apply solutions that will make the world a happier, healthier, and better place to live.
Kimberly has been immersed in every aspect of innovation and evolution of the research industry over the past couple decades. Today she specializes in marketing research and business strategy predominately for online, high-tech companies. Kimberly launched her US-based consulting practice in 1999. Prior to setting up her consultancy she was the Director of Research Services for Decisive Technology, a pioneer online provider of real-time customer intelligence and market research software. Under Kimberly's leadership the research division accounted for three-quarters of Decisive's revenue. Throughout her research career Kimberly has excelled in leading complex projects and advising numerous Fortune 500 clients on their consequent strategic direction including AOL, Microsoft, HP, Apple, Ziff-Davis, Chevron, Nordstrom Charles Schwab, Visa and Sony. Kimberly has been an occasional guest lecturer at Santa Clara University for the MBA Market Research Class and MBA Consulting Group. She has a Master's Degree from Claremont Graduate School, and a BA from Whittier College.
Why Kimberly loves working in research:
Since I was a little girl, I've always been curious, always asking questions, always wanting to know why and I never grew out of that. I've worked on both the client and vendor side but being on the vendor side there are always new questions and challenges across multiple industries. We're constantly being asked and asking about new and different ways of doing things. So, I'm continually learning about all sorts of things, theories, preferences and attitudes that impact how we live and how we will live in the future.
Job Titles:
- Co - Founder
- Managing Partner
Seth has been at the forefront of pioneering research strategy for over twenty-five years. Having held senior marketing and research positions at Excite@Home, Charles Schwab and Visa, Seth founded and led eBay's transformational Consumer Insights team. His team was responsible for all primary research for eBay and PayPal, including advertising testing, segmentation, brand tracking, and customer satisfaction measurement. Seth moved from eBay to help launch media technology platform Spot Runner. As Vice President of Marketing for Spot Runner he oversaw their international expansion, PR, brand, product marketing and research.
In 2011 Seth founded boutique research consultancy Quonundrums with Kimberly Horning. Quonundrums quickly established an impressive client base of global technology brands and the most exciting tech start-ups coming out of Silicon Valley. He holds an MBA from Santa Clara University, and a BA in Economics from the University of California, Santa Cruz.
Why Seth loves working in research:
I like solving problems. Business is complicated and messy, but it doesn't need to be that way. Clients can come to us with just a question (no research brief necessary) and we can craft an answer. But it's more than that. We create a process to explore those questions, we capture information from clients and stakeholders, and we turn it into answers that really mean something. It's like cooking, but our pots and pans are qual and quant, our ingredients are people's thoughts and emotions, and we serve insights that help drive our customers' business.