CENTRAL MURRAY PETROLEUM

In early 1990 Steven (Johns & Louisa's eldest Son) joined the business at a time when the industry was facing severe turmoil from the entry of Supermarket sites which turned the retail fuel sale business on its head in only 2 or 3 years. Unsure of the industry's future and our own viability to compete against the might of the supermarkets, decisions were made to diversify our customer base away from smaller retail sales and primarily vineyard customers and instead concentrate on bulk deliveries whilst trying to target more commercial diesel customers. We also began exploring the possibilities of expanding our delivery service to cover neighboring towns and regions that we had never considered delivering to previously... The final part of the story so far is the major change we have made by forming a new alliance with Viva/Liberty which has seen our service station network rebranded to Shell or Liberty. Our local network of fuel stations include Buronga IGA Xpress, Liberty 7th St,..

Primary location: Irymple Australia