5 MOMENTS OF NEED - Key Persons
Angie has a bachelor's degree in accounting with minors in Economics, Organizational Behavior and Coaching. She did her graduate work in Education and Educational Assessment, with an emphasis on Secondary Education in Business. She then taught high school for 5 years and helped develop curriculum in Business Law, Budgeting and Personal Finance for High School and College classes. She coached Softball and Volleyball during that time, along with continuing Accounting and Tax work for a few businesses and clients.
Finding teaching to be everything and nothing as she thought (Kids great - Admin and Parents not so much) she returned to her original professional path of Accounting and Tax work. She worked for H&R Block training and supporting their managers, developing curriculum and classes for them. She then worked in public accounting with several different firms, developing and refining her love of taxes and fighting the IRS for her clients and becoming an Enrolled Agent Fellow trained in the intricacies of audits and tax code.
Finding that working for the larger firms sometimes kept her away from clients and the personal part of accounting that is the most fun for her, she opened her own business with one of her colleagues in 2009. After growing that business to over 500 clients, she was asked to join the team at Apply in 2018. Bringing her 35 years of experience from all of the above into her work here, she is now the executive director of HR.
Angie loves history, numbers, and spreadsheets; an avid reader who also loves to write, her retirement in a few years hopes to manifest writing a book on healing from trauma, helping people to find hope and strength through the journey. Either that or a cool non-fiction thriller!! She is a passionate golfer and fan of most all sports and outdoor activities. She is a girl who will camp in a tent, 4-wheel throughout the day and then cook a gourmet meal over the fire. She is currently living in Hawaii, 100 yards from the beach and ocean she loves. Kayaking, snorkeling, and boogie boarding are weekly activities she can now enjoy all year long! But her greatest love and joy is to be an Aunt to 11 nieces and nephews, 25 grand-nieces and nephews and 2 great-grand niece and nephew.
Job Titles:
- Founding Partner and Chief Learning Evangelist
Bob is a founding partner, and the Chief Learning Evangelist, at APPLY Synergies, a strategic consulting firm that specializes in helping learning organizations design, develop and measure effective learning and performance support strategies to meet the 5 moments of learning need.
Bob has been an active and influential leader in the learning and training industry for over 40 years and is renowned worldwide for his pioneering role in new approaches to learning.
Before forming the 5 Moments of Need, he was with Microsoft, where he was Director of Learning Strategy and Evangelism, a global business at Microsoft Corporation featuring innovative learning products that help individuals and organizations learn more and go further using Microsoft technologies. Bob helped guide and communicate the direction of Microsoft Learning's products both externally to their customers, and internally throughout Microsoft. Bob started his career in adult education with Element K. He was their Executive Director of Education for 16 years where he helped direct and influence their learning model and product.
Bob has acted as an influential voice in the Learning and Development industry by speaking at conferences and by being an active participant and author within industry associations such as ISPI, ATD, the Masie Consortium, The e-Learning Guild, and CLO Symposium/Magazine.
Bob has worked with clients such as McDonald's, Bank of America, Herman Miller, Hitachi, Disney University, Progressive Insurance, Huntington National Bank, Bank of America, Travelers Insurance, The Defense Acquisition University (DAU), Defense Intelligence Agency (DIA), Boeing, ADP, Amway, CDW, GE Medical, Humana, and ExxonMobil.
Bob has received two lifetime achievement awards in the Training industry. In 1997, Bob received the ITTA's Eddy Award for Excellence, awarded to individuals who exemplify excellence in the IT education industry. And most recently he received the Institute for IT Training's 2006 Colin Conder award presented to a person who has made a significant and lasting contribution to the IT training industry. He is the co-author of two books: Training for Results and Innovative Performance Support: Tools and Strategies for Learning in the Workflow. Bob also spent five years as a teacher in New York's public schools and has a master's degree in computer education from Nazareth University in Rochester, NY.
For over 18 years, Brooke has worked with L&D professionals across industries to facilitate communities of practice, program events, and develop publications to serve the learning and performance field.
Now, she is the Community Coordinator for the 5 Moments of Need Alumni Program and Workflow Learning & Performance Alliance. She also assists in a range of marketing efforts for both the 5 Moments of Need and APPLY Synergies, a strategic consulting firm that specializes in helping learning organizations design, develop, and measure effective learning and performance support strategies to meet the 5 Moments of Need.
Job Titles:
- Media Producer & Programming Assistant
Casey is a graphic designer and branding strategist for both the 5 Moments of Need and APPLY Synergies, a strategic consulting firm that specializes in helping learning organizations design, develop, and measure effective learning and performance support strategies to meet the 5 Moments of Need. She also oversees operations for the 5 Moments of Need Academy, ensuring learners have a highly efficient and interactive experience.
Job Titles:
- Product Development Director, Academies
Chris King, a long-time practitioner of the 5 Moments of Need®, is the Executive Director of the 5 Moments of Need Academy. Through this role he is responsible for spreading the word about workflow learning and optimizing how organizations learn and perform. He leverages his credentials as a PMP, Certified ScrumMaster, 5 Moments of Need® Designer, and a LEGO® SERIOUS PLAY® certified facilitator to modernize the typical approach to learning.
Chris focuses on helping organizations link learning to strategic goals and improving workforce performance. He has more than twenty-five years of experience in course development, curriculum design, learning strategies, talent development programs, and technical education training products for employees, partners, and customers across the enterprise and the world.
Job Titles:
- Administrative Specialist
Job Titles:
- Founding Partner
- Chief Learning Strategist
Dr. Conrad Gottfredson is a founding partner and the Chief Learning Strategist at the 5 Moments of Need, an organization that specializes in helping learning professionals design, develop, maintain, and measure effective learning and performance support through the 5 Moments design methodology.
Con earned his PhD in Instructional Psychology and Technology in 1984. After graduate school, he immediately began working on his "Rw.E. (Real-world Experience) at Standard Oil of Ohio. It was during his oversight of the training, help desk, and technical documentation groups at Standard Oil's corporate research center that Con recognized that there are 5 Moments of Learning Need. It was also during this time that he began pioneering a performance-based approach to Instructional Systems Design. After
leaving Standard Oil in 1988, he began an independent consulting practice during which he has continued to evolve through Real-world Experience an agile instructional design methodology that is now known as EnABLE.
Con has deep experience helping organizations optimize their entire learning ecosystem. He helps companies identify and implement The 5 Moments of Need Solutions along with the methodology, technology, and organizational support infrastructure they need to be able to design, build, implement, optimize and evaluate those solutions. He has designed, developed, and managed many hundreds of learning and performance solutions addressing the complete scope of delivery systems, strategies, audiences, and settings. These settings have ranged from small to large international corporations, governmental agencies, universities, and religious organizations.
Job Titles:
- Chief Executive Officer
- Business Leader
As the Chief Executive Officer, Einar Schow is an experienced business leader with a passion for the 5 Moments of Need and solutions that elevate performance through learning at all moments of learning need.
Einar started his career on a traditional L&D track. He spent 7 years as adjunct faculty at Brigham Young University, where he assisted in the developing and implementing a computer-based language learning platform. From there, he entered the corporate training world at WordPerfect Corporation. As Einar supported various divisions within WordPerfect he was invited to join the Consumer Products division as their International Product Manager - thus launching a career in business management.
With that shift in responsibilities, Einar entered the world of business planning, business development and business finance, which launched a 25-year consulting career in strategic and tactical business planning and implementation. In 2019, Einar started what was initially thought to be a short-term consulting engagement with APPLY Synergies. The 5 Moments of Need methodologies and services immediately resonated with him as addressing some key business needs for responding to the rapid changes in corporate landscapes and work environments. Since that initial introduction, Einar has devoted his full attention to the 5 Moments of Need, APPLY Synergies, and Performance Support Solutions.
Job Titles:
- Executive Director, Marketing
Jenna has over two decades of experience in marketing management and has worked for a variety of companies, ranging from membership societies and learning startups, to hotels and educational programs abroad.
Her expertise includes developing and executing marketing plans, building brand awareness, generating new business, and creating engaging content. She is also a skilled project manager, able to lead cross-functional teams and work collaboratively with internal and external stakeholders with a proven track record of delivering results and exceeding revenue goals.
Job Titles:
- Executive Director, Business Development
Sara has been an innovator in the Learning and Development space for more than 20 years and is thrilled to bring her experience and passion for the 5 Moments of Need (5 MoN) to APPLY Synergies.
While she started out in corporate technical training, Sara quickly pivoted to the learning measurement and analytic space, helping to launch two companies, KnowledgeAdvisors and Performitiv. During that time, Sara not only built up the commercial teams to help scale up the companies, but was a frequent speaker at industry events on the transformative power for becoming a data driven L&D organization. In between her stints in the measurement and analytics space, Sara also worked for Harvard Business School Publishing in the virtual, leadership content space and Fuse, a next-gen learning experience platform company. In coming to APPLY Synergies, Sara felt it was the perfect time to apply everything she'd learned and experienced to the already powerful 5 MoN framework. Sara's job is to introduce the 5 MoN to new organizations, help existing clients to optimize the value they see from the 5 MoN and help evolve APPLY Synergies' measurement capabilities.
For over 30 years, Sue has been helping organizations design and develop effective learning and performance support solutions to meet all 5 Moments of Need. She has a M.S. in Instructional Technology and is a Certified ScrumMaster and an ICAgile Certified Agile coach with experience helping learning and development teams integrate Agile principles and practices into their workflow.
Throughout her career, Sue has worked on hundreds of projects with many public and private organizations from small to large international corporations, non-profits, and government agencies. She enjoys working with clients to meet their workflow performance needs.
When she isn't working (never according to her kids), Sue enjoys reading, hiking, and spending time with friends and family.