WE ARE PEAD - Key Persons


Adam Warin

Job Titles:
  • Account Director

Anna Farrera

Job Titles:
  • Partner, Consumer & Creative
With more than twenty-years communications experience, I have a breadth of practice that enables me to lead our team of savvy consumer and creative specialists to deliver smart, impactful work for our clients. Equally comfortable running strategic media relations projects, brand launches or purpose-led campaigns. I love the art of storytelling - bringing talent and collaborators together through my networks, to find solutions to our clients' needs that drive business results and engage consumers. Outside Pead, I'm the co-owner of new taqueria, Tacoteca with my husband.

Courtney Stayte

Job Titles:
  • Senior Account Director

Deborah Pead

Job Titles:
  • Founder & Executive Chair
As a career professional with 40+ years of experience in my backpack my role in pead is now a strategic advisor and heavy artillery in issues management. I am proud of our work and our formidable team of partners and senior practitioners, and I enjoy the freedom to dip in and out of accounts and to help grow our fresh new talent. I prefer to do this over lunch. In fact, some of my best work has been done over lunch. I believe I have perfected the art of the PR lunch.

Genevieve Chunn

Job Titles:
  • Head of Creative

Jack Wheeler

Job Titles:
  • Partner, Corporate
I'm privileged to lead an exceptional corporate team full of intelligent, strategic, caring professionals. I'm passionate about creating communications strategies that provoke action and achieve business goals. I'm not interested in ticking boxes if they don't generate results. I'm always calm under pressure, I deeply value relationships and I'm at my best when solving complex communications challenges. I have experience in nearly every sector, but I have a particular love for work in technology, sustainability, health and all things business. I am a loving husband to Megan and father to Max, Leo and Flo.

Jennifer Leppington-Clark

Job Titles:
  • Senior PR Consultant

Kimberley Ross-Guilford

Job Titles:
  • Account Director

Lauren Went

Job Titles:
  • Account Director / Strategy & Advisory through to Delivery & Measurement

Liam Golds

Job Titles:
  • Head of Digital & Social

Louisa Kraitzick

Job Titles:
  • Partner, Corporate & Digital
I lead a phenomenal team of corporate communications, digital and social specialists that deliver activity with credibility and impact. I have a deep love of agency PR, and like nothing more than getting my head around complex problems to deliver business results for clients My core skills lie in corporate communications, with a strong background in issues and stakeholder engagement. I've worked across a broad range of sectors, but particularly in financial services, publicly listed, technology, healthcare and primary industries.

Sarah Munnik

Job Titles:
  • Partner, Consumer & Sponsorships
I'm a solution focussed consultant and love finding innovative and creative ways of solving communications challenges in partnership with my clients. My team will tell you I'm a bit like a Jack Russell on the hunt - determined to turn any challenge into an opportunity. Collaboration is built into my working style, which is something I've learnt from working with diverse clients across a range of industries from technology to fashion. I'm hands-on and use my skills in integrated communications, campaign development and execution, issues management and media relations to deliver results.

Spring Zhu

Job Titles:
  • Finance
  • Partner
I'm in charge of the till at Pead. I make sure we are fiscally sound and ensure Pead is well-positioned with expert financial guidance to succeed in the ever-changing PR/comms industry. While the wider team will impress with their PR skills and great networks, I can spot a number out of place at twenty paces. Everything relating to accounts, invoicing, payments, budgeting and forecasting is my empire. The team fear my budgeting check-ups and my no surprises policy. I enjoy meeting clients online via emails or video for finance related matters. I'm happiest when everyone pays their invoice on time.