OP YEAR 2018

In 2018, we specified our strategic vision on the speed of the financial industry disruption. We also started to reorganise our business in OP Financial Group. At the same time, we performed well in our customer business and further strengthened our market position. Our profits were strong, which makes it possible to further develop our business... We will reinvent ourselves for the benefit of customers. Our mission is to promote the sustainable prosperity, security and wellbeing of our owner-customers and our operating region. Our vision, updated last autumn, strongly supports this mission. Our goal is to be the leading and most attractive financial services group in Finland - the leading actor in terms of customer volumes, and a forerunner that others look up to... Our new vision is to be Finland's leading and most attractive financial services group from the perspective of employees, customers, partners and stakeholders. This is why excellent employee experience, best customer..