BRAND CITIZENSHIP

Purpose. Sustainability. CSR. ESG. Brand Citizenship. These are now catchalls for the same thing: a stakeholder approach to business and doing good... Brand Citizenship. Anne Bahr Thompson, author Do Good, guides conscious leaders and brands as they align purpose, sustainability and profit... As a former executive director of strategy and planning and head of consulting at Interbrand, the world's leading brand consultancy, Anne brings a depth of knowledge and understanding that only comes from interacting with a lengthy list of the world's most valuable organizations. (…more)