JP ASSOCIATES - Key Persons


Amanda Lim

Job Titles:
  • Recruitment Consultant
Amanda is the Recruitment Consultant at JP Associates focusing on IT and finance roles. She is an MBA alumnus from the University of Wales, UK- Hong Kong Management Association and is fluent in English, Mandarin, Cantonese and Malay. Amanda is also an alumnus of The One Academy, graduating in 2011.

Amber Chung

Job Titles:
  • Recruitment Consultant
Amber is the Recruitment Consultant at JP Associates focusing on IT and finance roles. Originating from Sabah, Amber is a graduate of Curtin University, Sarawak with a double major in finance and management. She is fluent in English, Mandarin, Cantonese and Malay

Ga Choon

Job Titles:
  • Recruitment Consultant

Jeff Goh

Job Titles:
  • Director
  • Principal Consultant
Jeff is the Director and Principal Consultant of the Company and was appointed to the board on 17 March 2016. He is also a major shareholder of JP Associates. He obtained his Master in Business Administration from University of Southern Queensland, Australia in 2011 and his Bachelor Degree in Accounting from University of Bolton University, United Kingdom in 2009. He is currently responsible for leading the business direction and strategies development of the Company.

Ong Lai Bro

Created in 2018, Ong Lai Bro is a trademark proprietary of JP Associates. In the past 2 years his responsibilities as company mascot include making Executive Search and Recruitment much more accessible to the majority of Malaysians working in IT and finance roles. Originally designed to cheer up JP Associates clients and candidates from a practical desktop calendar; Ong Lai Bro has since represented JP Associates on several mediums including website, posters, webcamcovers, t-shirts and stickers.

Pam Cheing

Job Titles:
  • Director
  • Principal Consultant