MATT LAWNICZAK

Managed over 20 research studies, helping to drive and inform campaign strategy of future campaigns accounting for +$200M in media spend... Pushed the advancement of offline measurement methodologies against TV & OOH by leveraging both probabilistic and deterministic data collection & fusion... Proven leader developing teams that deliver cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, managing the generation of insights that help brands understand consumer behavior and related business performance that translate into tangible business results.