POLICY RESOURCES

Brand development and management: Cultivating an emotional connection and loyalty to the university by articulating the institution's distinctive qualities, encouraging a positive experience, and developing and protecting the university's identity, marks and graphic assets... Community relations: Creating opportunities for local political, community, and business leaders to engage with the university to support the connection between Orange County's dynamic economy and its premiere research institution... Executive communications: Strengthening the presence and influence of university leaders - globally, regionally and within the campus - through effective messaging and outreach support.