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Content marketing is one of the most popular forms of marketing used today. While it may seem like a new idea, content marketing has existed in one form or another for a long time. Content marketing simple refers to creating and sharing valuable content to attract new business and engage customers with your product or offering. You probably do this everyday by sharing anecdotes about your product in person. Using several easy tactics, you can take that content you're sharing offline and take it to your website or blog to create powerful content marketing for your business.