LINKEDIN CHAT

I started the project by reviewing all the known requirements with the product team. We agreed on business and user goals and began examining the common onboarding issues. I started to sketch ideas, while the product team further defined all the exceptions and unknowns... I then created a high-fidelity prototype and conducted additional usability tests. Once we had high confidence in the new design, we began implementation. We then made countless tweaks to the compliance onboarding flow after its launch to accommodate unique use cases... To fix this, we introduced the North Star Metric framework within the Bow Tie Funnel-a proven method to align teams around customer impact, not just revenue.