INNER PERSPECTIVE - Key Persons


Bianca Ross

Job Titles:
  • Director
Bianca's career in insights and marketing sits both client and agency side. After a decade of FMCG brand management at Nestle, Lion and Coca Cola, Bianca decided the time was right to ‘go agency.' With strategy planning roles in mid-size agencies across the food, apparel, oil and gas, energy and finance industries, she has worked in Europe, Asia and Australia. As author of the Herbert Peabody children's book series, Bianca knows how to create and execute strategic insight from concept to production.

Karen Hutchens

Job Titles:
  • Executive
  • Project Manager
Karen is an experienced project manager who has managed 100s of immersion style projects over the years. With a background in marketing & economics, she has a savvy eye for efficiency and great attention to detail to ensure the full end to end delivery of projects is on point. Karen is an advocate for healthy living and is passionate about staying abreast of ever evolving health & wellness trends.

Kellie Tyrrell

Job Titles:
  • Founder I Director
Kellie is an established and respected researcher and business owner who has helped grow and evolve many great brands over the past 20 years. She has worked extensively with a range of global brands including Coca-Cola, P&G, Woolworths, ALDI & Sanitarium to name a few.