INFORMED FASHION

Informed Fashion is design based on knowledge, both learned and observed, regarding the industry, the target customer and garment production. Informed Fashion is design based on the IF factor. The IF factor is the basis of Informed Fashion design - and it is the IF factor that we will be exploring throughout the book. The choices one makes as an informed designer are directed by a lot of "ifs". The fabric, the construction, the styling, the sizing, the colors and the sketching style you use will all be dictated by an IF.

Primary location: Sherman Oaks United States