M A D INTERACTION

We create artistic experiments and creative work that are specifically addressed to people, networks and organisations that with their imagination want to challenge the status quo... Con-suma Conciencia has been one of the 8 co-prototyped projects during the Interactivos? '19 in Medialab Prado and I have participated as a collaborator. We designed an artistic-edu-communicative strategy aimed at young people between 16 and 26 years old. The purpose was to find creative ways for young people to realize that their diet, in addition to influencing their individual health, can also strongly affect the health of our planet, whose "care" belongs to all of us. We have used visual, audiovisual, musical and performance strategies to design actions that can be distributed in the social networks that young people frequent.