YOODLE® - Key Persons
Dr. Amy K. Patel came to us with a good idea of what she wanted in mind. Something that captured her fun, bright personality but was still professional and clean. A slightly rounded serif logotype was selected for it's legibility and warmth. The icon that we paired with the logomark is an abstract breast with a radial energy that represents the motion in which breast exams are done. With women as Dr. Amy's primary client, she liked the idea of an uber-feminine color palette that was still graphic and bold enough to be strong and confident - matching the messaging and tone of her brand: Take CHARGE of your breast health.