PUMP GRAPHIC

Although stronger in concept, this design was not selected by the client. To view the finalized mark, click on the image... This non-profit was founded by professional surfer, Jesse Billauer, following a debilitating spinal cord injury while surfing. LRO's mission is to instill in people that despite spinal cord injury, life indeed, does "roll on."... The pixelated stairway creates an interesting metaphor for achievement in the digital realm.