NICK ADAMS

The site and portfolio of Nick Adams, a Designer based in Rochester, NY... I've worked on many things in many capacities, but in all those situations my role was most simply: Designer... You can over-complicate this stuff or get too concerned with the classifications (Product, UI, UX, Interactive, whatever), but to me it's all design - the verb. It's doing the work. Understanding the problem, the people who face that problem, the opportunity, the constraints. Then devising your best solution, executing it to a high level with, and learning from the results.