MINORITY DEALERS

FCA US LLC has a long standing enterprise wide commitment to diversity and inclusion that dates back to the 1963 addition of our first minority dealer in the post-World War II era. Realizing the value of training as early as 1968, 3 minority dealer candidates were identified for Chrysler dealer training. In addition to a focus on increasing and sustaining our minority dealers, we have a culture of inclusion for all of our dealers and ensure representation of minorities for profitability conferences, customer experience coaching, business development pilots and networking opportunities to share best practices. Currently, our minority dealers are some of our most profitable dealers and we are committed to ensuring their financial viability and succession for the future.