GRAPHIC ESSENTIALS - Key Persons


Philip L. Iglehart

Job Titles:
  • Principal
When Phil is not developing websites for his clients you can probably find him in an ice rink somewhere watching hockey and sometimes playing. That black vulcanized rubber disc has truly infected his mind. He also enjoys watching tennis, squash and martial arts but not as much as hockey. Phil really enjoys the challenge of getting his clients' messages to the people in a clear, concise and easy to decipher way. He likes to think of himself as an information architect or maybe even a dealer of digital real estate. Either way, he puts a lot of passion into his work.

Tracy A. Hetzel

Job Titles:
  • Creative Director
Tracy is a talented designer with expert professional experience stretching back into the mid-nineties. Originally trained in art at Alfred University she soon moved on and is a graduate from the University at Buffalo with a degree in Art History. She has also completed several courses at MICA (Maryland Institute College of Art) to further her art training. Born and raised in Western New York she found her way to Baltimore in the early nineties. She is not only a mother of two but also our creative guru. She's also a talented artist having her work featured in various publications, the New York Coffee Festival (where she won first place in 2017 and second runner up in 2015), Paris Fashion Week, the United Nations, Times Square, America's Promise (Colon and Alma Powell's Foundation), as part of a traveling exhibit with the Museum of Drug Policy (London, Montreal, Mexico City), and on retail items throughout the world. She has also written and illustrated a children's book about her hometown. To see more of her work check out her Etsy shops Long Blue Straw Painting Shop and Two Critters Hand Made Journals. You can also see more on her Long Blue Straw Blog or follow her art on Facebook and Instagram.