BRAND CAPITAL MARKETING

BCM takes a very disciplined approach to corporate trademark licensing and we have a proven systematic approach, which we customize based on each client's needs and brand extension opportunities. This ensures each licensing program we develop and manage delivers the maximum marketing, financial and legal benefits... With our extensive licensing and in-market experience, BCM has taken corporate trademark licensing to new levels of success by pioneering Integrated and In-Channel Licensing techniques and strategies. Our approach yields heightened benefits for both our clients (licensors) and their licensing partners (licensees). For licensees, Integrated and In-Channel licensing allows them to tap into the existing distribution and marketing platforms that our clients have spent many years, thousands of man hours, and millions of dollars building. For our clients / licensors, our approach allows them to more fully leverage their core business and brand marketing activities and..