ALLEGRO DESIGN - Key Persons
Every project, person and business has a key purpose and value. I'm never surprised how often those get lost in a sea of competing priorities, opinions or even fears.
Asking the right questions, making order from chaos, discovering opportunities masquerading as challenges-these qualities are deeply embedded in me.
Early experiences turned me into a sort of intuitive investigator, wanting to understand why people and things worked the way they did. Even with biochemists for parents, I was terrible at chemistry. So it came as a surprise to discover I'm an alchemist of sorts-taking the raw material of why, who, how and what, and transforming them so others can act, learn, create and excel as a result.
Alongside a 25-year career in branding and communication design, I've been an educator, volunteer, business mentor, writer, artist, pasta teacher, and now a metalsmith. This diverse background helps me help others find their story, understand who they serve and make their magic tangible.