ALIASSMITH - Key Persons


Aditi Gudda

Job Titles:
  • Marketing Intern
Digital Marketer, Hyper Island, Stockholm, Sweden. She is a dynamic marketing aficionado with over 8 years in digital marketing, business development, project management and strategy. She is taking the lead in our digital marketing efforts across all social media platforms. Her expertise ensures that our brand shines in the digital realm, making waves and leaving a lasting impact.

Carlos Solano

Job Titles:
  • Supply Chain Sales
Carlos, from Juarez, Chihuahua, a town founded with international trade at its core. Bachelor in International Relations and Commerce, from Universidad Intercontinental, Mexico, with experience in the Hospitality Industry and International Commerce. Craft brewing and distillates are his passion, as well as building strategic relationships with his partners around the EU, Eurasia, and the Middle East in order to deliver the most exotic products to their doorstep.

Claes Puebla Smith - CEO

Job Titles:
  • CEO

Daniela Medina Miranda

Job Titles:
  • Purchase / Logistics Manager
Industrial Engineer, UTFSM, Valparaíso, Chile. Chilean, with extensive experience in logistics. She makes sure that the market never runs dry and develops tomorrow's logistic services.

Duilio Bacigalupo

Job Titles:
  • Logistics
Industrial Engineer, Universidad Adolfo Ibanez, Viña del Mar, Chile. Chilean/Italian. Experience in real estate development, business efficiency, and logistic chain development with knowledge of dangerous goods transportation. He ensures orders run smoothly, on time, and with satisfaction for the client, focusing on the escalation of the process to develop a Logistic 2.0.

Gabriel Zarzosa

Job Titles:
  • Marketing & Brand Manager
Master of Science and Culture Communication, ITESO Guadalajara. Mexican, former teacher at ITESO, and former radio host. Communicates AliasSmith's message and takes care of our exclusive brands European communication.

Gonzalo Delgado Andrada

Job Titles:
  • Finance
Economist, Master of Finance, UAM, Spain. Spanish with extensive experience in finance and accounting roles. Gonzalo manages company accounting and liquidity.

Greg Bartholmeusz

Job Titles:
  • Key Account Manager
Bachelor of Business - Marketing from Griffith University. Australian with long experience from the FMCG sector in Senior Commercial Sales and Marketing Roles across Australia and Europe. Greg brings with him experience of recruiting and developing distribution partners to deliver value to both supplier and distributor.

Ivan Pérez - COO

Job Titles:
  • COO
Master in Project Management and PMP, KTH Sweden. Mexican with experience in automotive and consumer goods companies. Ivan brings his vast experience in project managing to strategic projects within the company.

Leticia Puebla Smith

Job Titles:
  • Project Manager and Sales
Integral Designer, ITESO Guadalajara. Mexican entrepreneur with a good eye for beauty. She takes care of producer contacts (TrustPont and exclusive brands) and solves any issue that is tough and worthy enough.

Mayra Zapata - CSR

Job Titles:
  • CSR Manager
Environmental engineer, Universidad Nacional de Colombia. Colombian. She helps our suppliers improve their corporate social responsibility, ensuring that AliasSmith has a supply chain committed to CSR.

Nancy Lizarraga Arellano

International Commerce, UVM, Mexico. Mexican with more than 7 years of experience handling imports and exports with Asia. Nancy handles the increasing order flow and brings orders with key logistic partners and supports our customers. She also focuses on opening new markets.

Omar Corona González

Job Titles:
  • Sustainability Analyst
MsC Environmental and Energy Engineering, The University of Sheffield, UK. Mexican. He ensures that our practices respect nature by coordinating the collection of sustainability-related data (LCA and other) and conducting internal analysis on the data.

Sandra P. Zapata - CFO

Job Titles:
  • CFO
Engineer in Finances, CEIPA, Colombia. Colombian, with more than two decades of handling the finances for some of the biggest companies in her native country, Sandra now takes care of AliasSmith's and TrustPont's finances and develops tomorrow's logistics services.